No, it's not another name change, but a fancy gadget from Burger King and the Simpsons Movie called
Simpsonize Me.

Thanks to
Steve and Amy for that!
My take on the movie (no spoilers) - a really great episode in extended form, built for the theater, and pointing out all the things that they can't do on broadcast television. I had a great time and will see it again, and likely buy the DVD.
Here's me at the KWIK-E Mart

and in front of the Krustylu Studios